
Digital Marketing for Small to Medium Businesses
Pixelman
Regular price
$1,361.00
Sale
30 Hours in Class
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and websites to connect with current and prospective customers.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.
In this course, You will learn ...
- Principles of Marketing
- WordPress and Website role at Marketing
- E-mail Marketing
- Social Media Design
- Video Marketing
- Creating Target Audiences
- Google Analytics
- Advanced Research in Marketing
- and more ...
Detailed Course Outline
Digital Marketing Program: 30-Hour Course Outline
Introduction to Digital Marketing (2 hours)
- Course Overview (30 minutes)
- Introduction to the program
- Understanding digital marketing objectives
- What is Digital Marketing? (30 minutes)
- Brief history
- The importance in today's world
- Digital Marketing Vs. Traditional Marketing (1 hour)
- Comparing ROI, reach, and engagement
Module 1: Understanding the Digital Marketing Ecosystem (3 hours)
Components of Digital Marketing (1 hour)
- SEO
- Content Marketing
- Email Marketing
- Social Media Marketing
- PPC & Ads
Role of Data & Analytics (1 hour)
- Key metrics
- Google Analytics Overview
Digital Marketing Tools (1 hour)
- CMS, CRMs, Analytics Tools, etc.
Module 2: SEO and SEM (4 hours)
Basics of SEO (1 hour)
- On-page, Off-page, and Technical SEO
Keyword Research (1 hour)
- Tools and strategies
Search Engine Marketing (SEM) (1 hour)
- Google Ads overview
- Creating a PPC Campaign
SEO vs SEM (1 hour)
- When to use what
Module 3: Social Media Marketing (4 hours)
Introduction to Social Media Platforms (1 hour)
- Facebook, Instagram, Twitter, LinkedIn, etc.
Creating Social Media Strategy (1 hour)
- Goals, target audience, and content planning
Paid Social Media Advertising (1 hour)
- Facebook Ads, Instagram Ads, LinkedIn Ads
Social Media Analytics (1 hour)
- Metrics and KPIs
Module 4: Content Marketing (3 hours)
Understanding Content Marketing (1 hour)
- Types of content: Blogs, Videos, Podcasts, etc.
Content Strategy and Planning (1 hour)
- Editorial calendar, tone, and style
Content Distribution Channels (1 hour)
- SEO, Social Media, Email, etc.
Module 5: Email Marketing (3 hours)
Introduction to Email Marketing (1 hour)
- Opt-in, campaigns, and segmentation
Creating Effective Email Campaigns (1 hour)
- A/B testing, call to actions, and analytics
Email Automation Tools (1 hour)
- Mailchimp, ConvertKit, etc.
Module 6: Analytics and ROI (4 hours)
Understanding Analytics (1 hour)
- Importance of data-driven decisions
Tools for Analytics (1 hour)
- Google Analytics, SEMrush, etc.
Measuring ROI (2 hours)
- Metrics, KPIs, and dashboard setup
Module 7: Affiliate and Influencer Marketing (3 hours)
Affiliate Marketing Basics (1 hour)
- Commission models, best practices
Influencer Marketing (1 hour)
- Types of influencers, platforms
Legal and Ethical Guidelines (1 hour)
- FTC regulations, contracts
Module 8: Future Trends & Wrap-Up (4 hours)
Emerging Technologies (2 hours)
- AI, Chatbots, VR, Blockchain
Digital Marketing Strategy Planning (1 hour)
- Creating a holistic digital marketing plan
Course Wrap-Up and Q&A (1 hour)
- Recap of key concepts
- Open floor for questions