Digital Marketing for Small to Medium Businesses

30 Hours in Class

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and websites to connect with current and prospective customers.

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.

In this course, You will learn ...

• Principles of Marketing
• WordPress and Website role at Marketing
• E-mail Marketing
• Social Media Design
• Video Marketing
• Creating Target Audiences
• Google Analytics
• Advanced Research in Marketing
• and more ...

 

Detailed Course Outline

Digital Marketing Program: 30-Hour Course Outline

Introduction to Digital Marketing (2 hours)

• Course Overview (30 minutes)
• Introduction to the program
• Understanding digital marketing objectives
• What is Digital Marketing? (30 minutes)
• Brief history
• The importance in today's world
• Digital Marketing Vs. Traditional Marketing (1 hour)
• Comparing ROI, reach, and engagement

Module 1: Understanding the Digital Marketing Ecosystem (3 hours)

Components of Digital Marketing (1 hour)

 

• SEO
• Content Marketing
• Email Marketing
• Social Media Marketing
• PPC & Ads

Role of Data & Analytics (1 hour)

 

• Key metrics
• Google Analytics Overview

Digital Marketing Tools (1 hour)

 

• CMS, CRMs, Analytics Tools, etc.

Module 2: SEO and SEM (4 hours)

Basics of SEO (1 hour)

 

• On-page, Off-page, and Technical SEO

Keyword Research (1 hour)

 

• Tools and strategies

Search Engine Marketing (SEM) (1 hour)

 

• Google Ads overview
• Creating a PPC Campaign

 

SEO vs SEM (1 hour)

 

• When to use what

 

Module 3: Social Media Marketing (4 hours)

Introduction to Social Media Platforms (1 hour)

 

• Facebook, Instagram, Twitter, LinkedIn, etc.

Creating Social Media Strategy (1 hour)

 

• Goals, target audience, and content planning

Paid Social Media Advertising (1 hour)

 

• Facebook Ads, Instagram Ads, LinkedIn Ads

Social Media Analytics (1 hour)

 

• Metrics and KPIs

 

Module 4: Content Marketing (3 hours)

Understanding Content Marketing (1 hour)

 

• Types of content: Blogs, Videos, Podcasts, etc.

Content Strategy and Planning (1 hour)

 

• Editorial calendar, tone, and style

Content Distribution Channels (1 hour)

 

• SEO, Social Media, Email, etc.

 

Module 5: Email Marketing (3 hours)

Introduction to Email Marketing (1 hour)

 

• Opt-in, campaigns, and segmentation

Creating Effective Email Campaigns (1 hour)

 

• A/B testing, call to actions, and analytics

Email Automation Tools (1 hour)

 

• Mailchimp, ConvertKit, etc.

 

Module 6: Analytics and ROI (4 hours)

Understanding Analytics (1 hour)

 

• Importance of data-driven decisions

Tools for Analytics (1 hour)

 

• Google Analytics, SEMrush, etc.

Measuring ROI (2 hours)

 

• Metrics, KPIs, and dashboard setup

 

Module 7: Affiliate and Influencer Marketing (3 hours)

Affiliate Marketing Basics (1 hour)

 

• Commission models, best practices

Influencer Marketing (1 hour)

 

• Types of influencers, platforms

Legal and Ethical Guidelines (1 hour)

 

• FTC regulations, contracts

 

Module 8: Future Trends & Wrap-Up (4 hours)

Emerging Technologies (2 hours)

 

• AI, Chatbots, VR, Blockchain

Digital Marketing Strategy Planning (1 hour)

 

• Creating a holistic digital marketing plan

Course Wrap-Up and Q&A (1 hour)

 

• Recap of key concepts
• Open floor for questions